Customer Segmentation & Messaging Class

Knowing the name of the customer or company you do business with these days is not enough. There is an art to understanding who they are, what they need, and why they buy from you.

At this next class in the Utah Microloan Fund's Building Your Business Series, we will discuss the importance of segmenting your customers in a variety of ways to create effective messaging in your marketing and sales efforts. Come prepared to take a deep dive into your CRM to develop the building blocks to grow. The class will be from 9:00 a.m. to 10:30 a.m. on Wednesday, February 16th, and focus on developing amazing sales pitches.