Lunch and Learn Series: Business Charisma

The Lunch and Learn Series is a collaboration between the Women's Business Center and the Professional Education Department at the University of Utah, bringing a taste of higher education to the small business owners in our community.

Enjoy a networking lunch as you continue to improve your skills and enhance your knowledge of the business world.

Business Charisma is the ultimate strategy and business tool.   Based on new research, this material looks at the best practices of organizations deemed "charismatic", and those qualities that make them so unique that their competition fades away.  With stories and examples from Disney, Apple, Harley-Davidson and others, you too can steal these concepts to make your business magnetic to customers.   Highly interactive, entertaining, and humorous, this session is jam packed with information that WILL get results. 
 
What is the 180 Degree Rule and how does Hollywood use it to empty your wallet?
Why did Disney pay $50,000 for a 14-year-old to work on weekends?  What did he invent that gave Disney charisma?
How do you create such urgency in your customers that they will pay 50% more for what you have to offer?
How did your business school education put you at a disadvantage in business today? 
 
Stop being a "best kept secret.”   This session will help you and your career to stand out, to help your business skills to move beyond price, increase profits, grow sales, and make word-of-mouth buzz skyrocket.   Come and laugh and learn as you steal the secrets of charismatic businesses and people.  This session will have you in stitches and hoping you’re your competitors do not discover these insights.  

About the presenter:
Kordell Norton

America's Charisma Consultant*, since 2001, Kordell has worked with clients like L’Oreal, Mars, PNC Banks, University Hospitals, the Social Security Administration, as well as association, government, education and corporate clients internationally.  Whether it is for sales training, customer service, or strategic planning & leadership, his message is about engaging your customer in a deep, profound way . . . with charisma.

A Certified Speaking Professional (CSP) member of the National Speakers Association, he is the past President of the Ohio Chapter, and is currently on the Board of the Mountain West Chapter.  He is also a member of the Customer Experience Professionals Association.   
The author of 7 books, he has been adjunct faculty to more than 15 universities.  He is a contributor to publications like U.S. News and World Report, Retail Leader Magazine, Travel & Hospitality International, American Chamber of Commerce Executives Magazine, Speaker Magazine, and various trade and industry magazines. 
A former senior executive with several multi-billion dollar companies, he has:

Managed a $31 million dollar marketing budget promoting little names like IBM, Hewlett Packard, Microsoft, Apple and others . . . driving $2.5 Billion in revenue.
Vice President of 500 Call Center agents who fielded 250,000 phone calls a month

Regional and National Sales Management and Training
Director of Human Resources for 5,600 employees

Norton was recently voted to the meeting planners "Favorite Speakers" list by Meetings & Conventions Magazine.

Said one of his clients “watching Kordell present is like watching popcorn pop . . . without a lid.”

Parking Instructions:
If you are driving, please park in the west side of the parking lot at the Chamber building. When you arrive, proceed to the left/west (monthly and validated parking) area and take a ticket and pass through the yellow parking gate. We’ll provide validations upstairs at the front desk. 

Please do not enter on the right/east side and park in the two rows closest to the building or you will have to pay in advance and we will not be able to validate your parking. 
Please note that we are not able to guarantee parking for everyone in our lot.

We encourage you to take Traxs and help keep our air clean. Please use the Library Square stop on the red line to arrive at the Salt Lake Chamber offices.