In this workshop, you will learn how the way you talk about your business and interact with your clients impacts the value they see in your products and services. Learn how to create a brand that increases your profits, stands out amongst the noise, and sends the right brand message.

Meet Our Presenter
Kara Laws

My name is Kara Laws, and I am the CEO and owner of Launched.

Launched is the sixth business that I have started. I sold four of my previous businesses and still run two, Small Town Hub and Launched. Launched was created to help new entrepreneurs build solid foundations for their businesses. A solid business foundation saves you time, helps you make more money, and helps you avoid costly mistakes. I started my first business over 15 years ago, and I have no idea what I was doing. I believed that if I was good at my craft, that would be enough. I was an outstanding photographer; by my logic, that meant that I would be a good business owner. Reality quickly set in. Being great at your craft doesn't make you a great business owner. I spent the first several years of my first business in one of two camps. I was broke and couldn't pay the bills, or I was in a business where I couldn't function. I was stuck in this frantic famine cycle for years. Once I finally learned how to run a business and run it well, I realized the frantic or famine cycle was the norm for a business owner. Most businesses were running their business the same way I was - just winging it. So, I created Launched to help teach new business owners all the things that I wish I had known when I started my first business, all the things that would have saved me an easy $100k, all the things that would have helped me reach my goals faster.