Alicia Petersen
Corporate Alliance
Alicia Vernon's skill set in Networking, Sales, and Business has helped her attain the position of All Resort Group's Director of Business Development. Alicia earned her Associates Degree from Dixie State University and her Bachelor's Degree in Business Administration and Accounting from the University of Phoenix. As an executive with close relationships in most of Summit, Salt Lake, Utah, and Wasatch County resorts, hotels, DMCs, government and private businesses, and a member of Park City’s and Salt Lake’s Visitor Chamber Bureau, Utah Business Tourism Association, Ski Utah, Utah Tourism Industry Association, Park City Women in Business, and the Greater Park City Transportation Management Association, Alicia has been dedicated in promoting business and tourism. She has participated in the Event Planning of ASAE, Sundance, Kimball Arts Festival, Park City Food & Wine Classic, Peace House Walk a Mile in Her Shoes, and Thin Air Innovations.