\n
\n\n
\n \;ABOUT THE PRESENTER
\n \; \; \; Sixcia Devine\n \;
\n
\nSixcia (pronounced six-see-ya) is a speaker for the Grow with Google partner program. As a recognized and
\nsought-after speaker\, she helps businesses and organizations use technology to connect with communities
\nand clients within growth markets. Sixcia is the \;author of Tapping Into The Hispanic Market: Connect. Engage.
\nInnovate. \; \;She writes feature stories for magazines like Cosmo Latina\, speaks at \;universities\, business centers\,
\nchambers\, \;and non-profit organizations. \;
\n
\nSixcia is the founder of Caritas Smile\, a children&rsquo\;s charity whose mission is to inspire\, educate and empower women
\nand children worldwide. Volunteers in its signature program\, Take a Trip Change A Life\, perform random acts of
\nkindness \;in \;orphanages\, hospitals\, and mental wards in the U.S. and developing countries. Sixcia is a graduate of the
\nUniversity \;of \;Rhode \;Island. \; She has worked and studied at Harvard University\, Kennedy School of Government and
\nhas completed \;graduate work \;at Schiller International University in Paris\, France. \;\n\n
\nReach Customers Online with Google \;
\n\nLearn how customers find your business online and how to promote your
\nonline presence using a free business listing\, search engine optimization (SEO)
\ntechniques\, and online advertising. We&rsquo\;ll introduce some tools that can help\,
\nincluding Google Analytics and Google Trends.
\n \;
In this workshop we&rsquo\;ll discuss best practices for:
\n \;
- \n
- Creating a free Google My Business listing \; \n
- Improving your website'\;s visibility in Google'\;s organize search results\, on all devices. \; \n
- Advertising your business on Google. \; \n
Using Data to Drive Growth
\n
\nLearn about tools that can help you understand customer behavior with your
\nonline presence. We&rsquo\;ll show \;you how you can use this info to make informed
\ndecisions about your ongoing online marketing strategy.
\n
\nIn this session we&rsquo\;ll introduce and talk about:
- \n
- Identifying \;business goals (and how you plan to use your online \n
- presence to achieve them) \n
- Incorporating data into your plan \n
- Selecting tools to help you find the answers you need \n
\n \;ABOUT THE PRESENTER
\n \; \; \; Sixcia Devine
\n
\nSixcia (pronounced six-see-ya) is a speaker for the Grow with Google partner program. As a recognized and
\nsought-after speaker\, she helps businesses and organizations use technology to connect with communities
\nand clients within growth markets. Sixcia is the \;author of Tapping Into The Hispanic Market: Connect. Engage.
\nInnovate. \; \;She writes feature stories for magazines like Cosmo Latina\, speaks at \;universities\, business centers\,
\nchambers\, \;and non-profit organizations. \;
\n
\nSixcia is the founder of Caritas Smile\, a children&rsquo\;s charity whose mission is to inspire\, educate and empower women
\nand children worldwide. Volunteers in its signature program\, Take a Trip Change A Life\, perform random acts of
\nkindness \;in \;orphanages\, hospitals\, and mental wards in the U.S. and developing countries. Sixcia is a graduate of the
\nUniversity \;of \;Rhode \;Island. \; She has worked and studied at Harvard University\, Kennedy School of Government and
\nhas completed \;graduate work \;at Schiller International University in Paris\, France. \;\n\n
- \n
- I can dance anything that ends in a vowel \n
- \;I yell really loud at baseball games. Go Red Sox! \n
- Traveling and serving those in need are in my DNA \; \; \n
- I would rather die of passion than boredom \n