Free Social Media Bootcamp

With so many social tools and so little time, marketers and businesses are asking: ''What's most important?'' and "How do I do this?" Although social media noise can be overwhelming, there are good reasons to participate in online discussions. Whether you're an experienced social media manager who wants quick tips to make your job easier, or fatigued by noise and eager to cut through the social media clutter, this master class is for you. Pete Codella, vice president of marketing and public relations for Alexander's, will take you on a free 2-hour tour of today's top social tools that help you harness the power of online marketing and public relations. The workshop - a $400 value - is packed with practical tips and real-world examples. In this free seminar you'll learn how to: Monitor what's being said online Set up RSS feeds and readers Optimize Facebook, LinkedIn and Google+ pages for business Generate and read a Google Analytics report Use Twitter and Pinterest for business Identify the most important keywords and phrases that'll make your online publishing vastly more searchable and visible Use WordPress to power a microsite focused on news, video or blog content Harness the search and sharing capacity of a YouTube channel for business Alexander's and host, FranklinCovey, invite you to come learn how these incredible social platforms can help you listen, publish, engage and measure your communication success — all part of Alexander's Communication Transformed™ services. Arriving at FranklinCovey on Dec. 5 You'll want to enter on the south side of FranklinCovey's campus by the flagpole. Juice and muffins will be available right outside the auditorium beginning at 7:30 a.m. This master class combines presentations Pete has delivered at conferences such as the PR News Digital PR Next Practices Summit and the Ragan Communications Employee Communications, PR and Social Media Summit, and Corporate Communicators Confer